Matthew Maddox

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATTHEW MADDOX

I build growth systems and reduce the \"translation tax\" for complex B2B tech businesses—where hardware, software and the challenges of changing customer dynamics + internal change management intersect. It’s messy, interesting and frustrating with a rewarding (but endless) learning curve. It’s often as much about the journey as the outcomes, where risk tolerance and experimentation are constant companions – along with the incredible people and teams I’ve had the opportunity to build/work with. With 20 years of exploration across Sales, Marketing, Product, Digital Commerce, and GTM strategy, I’ve led programs that connect product strategy to execution and revenue outcomes. That includes customer research, product lifecycle and roadmap alignment, digital experience optimization, and the operational backbone (process, data, and tooling) that helps Sales/Marketing/Product stay aligned and move faster.Strengths:• Clear-eyed approach to people, process, technology, automation and AI• Product-to-market alignment (roadmap, positioning, launch)• Digital marketing/e-commerce strategy and conversion optimization• GTM engineering and sales process improvement• Cross-functional leadership and transformation programs• Commercial/marketing technology architectureAlways excited to connect with teams tackling scale, complexity, growth – and the human elements that underly all of this.