Matthew Beasley

About Matthew Beasley

In the world of digital design, there\'s a saying that passion turns work into a playground. This couldn\'t be truer for me. My digital design journey started in high school when I was more engrossed in crafting video games than merely playing them. This led me to explore the realm of typography and layout, eventually paving the way for designing full-scale websites for local businesses.After enriching my self-taught knowledge with formal education, I embarked on my professional journey, starting with the American Book Company. Here, I honed my skills in building an online testing platform with PHP and MySQL, creating a custom e-commerce site, and various other digital tools.Opportunities unfolded at Cox Automotive, Emory University, and IBM, where I delved deeper into my passion. Not limiting myself to the standard workday, I continued to expand my expertise through high-level freelance work, dabbling in Product Design, Front-end Development, and WordPress development.My career milestones that underline my skills include- Leading the creation of WMG\'s Master Delivery Report tool, leading to a 40% increase in asset delivery and production- Pioneering WMG\'s Arrow tool in web and native mobile apps, leading to an increase in demos uploaded and discovered, resulting in 10 million+ dollars per contract for WMG- Elevating NPS by 30% in four months on the ibm.com home page through diligent user research and human-centered design- Boosting overall user engagement on the IBM website by 25% by rectifying usability issues and focusing design on human-centered interactions- Spearheading the transformation of IBM’s flagship conference, Think2020, into a successful digital-only event- Orchestrating design thinking workshops and user testing sessions with 14+ participants to conceive, design, and launch a new events site for Think 2019 and Think 2020- Winning an award for a website redesign that inspired donors and students to enhance scholarship and endowment funding at Emory University- Leveraging advanced knowledge of multimedia and social outlets for 30+ markets while managing 60+ active campaigns in support of Cox Automotive\'s market positioning and branding.As I navigate my professional journey, I am open to connecting with professionals who share my passion for digital design and innovation. I am eager to discuss how my expertise aligns with your professional needs and the opportunity to bring value to your organization.

Experience

1. Chief Marketing Officer & Co-founder

   Hempies

   Sep 2021 — Present · Raleigh, NC, US

Education

• DeVry University

  Bachelors, Multimedia Design and Development

  2011 — 2013

• DeVry University

  Associates of Media Arts, Web Design

  2009 — 2011

Skills

• Adobe Creative Suite
• Customer Service
• Mysql
• Usability
• Graphics
• Html + Css
• Graphic Design
• Multimedia
• User Interface
• Social Media
• Web Project Management
• Layout
• Mobile Design
• Css
• Financial Accounting
• Joomla
• Dhtml
• Front-End
• Html5
• Windows 7
• Advertising
• Website Development
• Javascript
• Html 5
• Jquery
• User Experience
• Web Applications
• Outstanding Customer Service
• Php
• Cascading Style Sheets (Css)
• Facebook
• Dreamweaver
• Illustrator
• Html
• Flash
• Xhtml
• After Effects
• Photoshop
• Logo Design
• Wordpress