Matt Batchelder
VP of Ticket Sales & Digital Marketing | Leading teams that create unforgettable fan experiences through pro hockey and major league volleyball | Grand Rapids Griffins & Grand Rapids Rise
- Role
- Vice President of Ticket Sales & Digital Marketing at Grand Rapids Griffins
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Matt Batchelder
Sports have a unique power. They bring people together, strengthen communities, and create memories that last a lifetime.As Vice President of Ticket Sales and Digital Marketing for the Grand Rapids Griffins (AHL) and the Grand Rapids Rise (MLV), I lead teams that turn that power into purpose. Together we connect fans, grow partnerships, and build experiences that make every game matter.My work focuses on sports business leadership, ticket sales strategy, and digital marketing innovation that drives sustainable growth on and off the ice and court. I am passionate about aligning sales, service, and fan engagement to create meaningful connections between teams and the communities they represent.With experience in team culture development, revenue generation, and brand storytelling, I aim to elevate every part of the fan journey from the first conversation to lifelong membership. I focus on people, process, and performance, cultivating teams that serve with excellence and lead with heart.My goal is to help our organizations grow while ensuring every fan walks away feeling part of something special.
Experience
Vice President of Ticket Sales & Digital Marketing
Jun 2021 — Present
Dual leadership role overseeing ticket sales and digital marketing strategy for both the Grand Rapids Griffins (AHL) and the Grand Rapids Rise (MLV), focused on driving revenue growth, fan engagement and community connection.As Vice President of Ticket Sales and Digital Marketing for the Grand Rapids Griffins (AHL), I lead teams that connect fans, grow partnerships, and build experiences that make every game matter. My role brings together ticket sales leadership, digital innovation, and fan engagement strategy to drive sustainable growth on and off the ice and court.I oversee all ticket sales, service, and retention efforts while directing digital marketing initiatives that turn reach into results. Every campaign is designed to advance our primary objective, which is ticket sales growth, through a data-informed approach that aligns storytelling with conversion.I work closely with our marketing and creative teams to coordinate paid media, social content, CRM targeting, and email marketing with our ticketing goals. This integrated strategy ensures that each digital touchpoint supports fan acquisition, season ticket renewal, and community engagement.Our approach combines creativity and analytics to craft campaigns that attract new fans, retain loyal members, and strengthen the bond between our teams and the West Michigan community.Key Areas of Focus:Ticket Sales Leadership | Digital Marketing Strategy | Fan Engagement | CRM and Analytics | Revenue Growth | Community Partnerships | Team Culture Development | Brand Storytelling
Skills
- Professional Sports
- Promotions
- Microsoft Office
- Sales
- Sports Management
- Ticket Sales
- Sports Industry
- Leadership
- Event Planning
- Sports
- Digital Marketing
- Management
- Crm
- Fundraising
- Time Management
- Lead Generation
- Hockey
- Social Media
- Sports Marketing
- Advertising
- Team Leadership
- Sponsorship Sales
- Sponsorship
- Public Speaking
- Event Management
- Sports Business
- Social Networking
- Customer Service
- Social Media Marketing
- Marketing
- Cold Calling
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