Matt Alex
Director of Marketing @Drucker School Of Management
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WORK HISTORY
Director of Marketing @Drucker School Of Management
Claremont, CA, US
Directed a brand transformation initiative, introducing a new visual identity, messaging framework, and content strategy that contributed to a seven-year peak in enrollment.Developed and launched a thought leadership platform positioning the school as a leading authority on Peter Drucker, amplifying visibility through targeted content, PR placements, and media outreach.Achieved a 13.4% LinkedIn engagement rate — over 2× the industry benchmark — through a data-driven content strategy and refined audience targeting.Increased organic audience by 38% YoY and expanded reach by 193K+ impressions, generating 25K+ link clicks and consistently outperforming higher education engagement averages.Oversee all aspects of brand positioning, campaign strategy, and marketing execution across digital, social, content, and print channels to engage prospective students, alumni, partners, and the broader business community.Collaborate with leadership, faculty, and institutional partners to align marketing strategy with enrollment, advancement, and thought leadership goals.
EDUCATION
Willamette University MBA
MBA, Marketing and Management
Willamette University
BA, Rhetoric and Media Studies
SKILLS
ABOUT MATT ALEX
As Director of Marketing at the Drucker School of Management, I lead brand strategy…
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