Matthew Wilson
Head of Marketing @EatClub
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WORK HISTORY
Head of Marketing @EatClub
EatClub is a tech platform that does for restaurants what Expedia does for Hotels and Airlines: Dynamic pricing that increases profits for hospitality and offers huge discounts to consumers on off-peak times.Accomplishments9K new customers per month to 35K over a 1-year periodKept CAC extremely scalableIncreased existing customer frequency from 2.2 transactions per month to 2.8Increased reorder rate for first-time customers from 27% to 38%TeamHired, trained, and lead the marketing team that started with a single social media intern to a team consisting of a social media & influencer manager, a campaign manager, a visual designer, a video producer, a customer engagement manager, and a national guerrilla marketing lead who manages 40 street promoters across 4 cities in Australia. This team not only supports massive B2C customer growth, but also a B2B sales and account management team of 75. In addition, I directly manage our performance marketing agency that was responsible for 25% of our new customer acquisition in addition to our PR agency.
EDUCATION
University of Virginia
BA, Classics
ABOUT MATTHEW WILSON
With over 15 years of experience in growth and digital marketing, I am a results-driven and growth-focused leader who thrives in fast-paced and dynamic environments. I currently lead the marketing team at EatClub, where I oversee the end-to-end execution of campaigns that drive customer acquisition, engagement, and revenue growth. Prior to that, I was the Head of Growth Marketing at Flare, and the VP of Marketing at Brigade and Causes.com.I have a proven track record of developing and implementing innovative marketing and sales strategies that leverage data-driven insights, performance marketing, partnerships, content, and brand development. I also have extensive experience in leading cross-functional go-to-market teams, fostering a collaborative and results-oriented culture, and delivering a strong return on investment. My passion is to help businesses grow and scale by creating value for their customers.Beyond B2C/B2B growth, I have deep expertise in Public Affairs and Advocacy, having architected audience intelligence infrastructures that mobilized 200M+ users for large-scale campaigns. I specialize in the strategic integration of proprietary and deterministic data to activate high-propensity segments.Work Authorization: US Citizen | Australian Permanent Resident
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