Matthew West

About Matthew West

I thrive at the intersection of marketing, engineering, and design, bridging the gap between creative vision and technical execution.My love of music and its surrounding technology has guided much of my work over the past decade. As a Brand Manager for Ableton, I championed the creative tools that empowered me as a musician, helping to foster an inclusive community of creators that I am proud to be part of.Over time my focus has expanded to encompass marketing technology, software development, digital strategy, and design for a range of B2B and B2C businesses. Currently, as the Digital Marketing Manager for Aquant, I help grow an enterprise AI platform that keeps medical devices and mission-critical equipment running smoothly day in and day out.Across all my roles, I am dedicated to fostering continuity between teams and disciplines, finding holistic paths to build things worth making and tell stories worth sharing.

Experience

1. Digital Marketing Manager

   Aquant

   Nov 2025 — Present · New York, NY, US

   Digital marketing lead specializing in technical web operations, marketing strategy, and full-funnel growth.• Responsible for organic and paid acquisition pipelines, including SEO, AEO, Google Ads, and LI Ads.• Primary HubSpot owner developing email marketing, lifecycle campaigns, and CRM architecture.• Maintain and develop the core website as CMS manager and web developer.

Education

• University of California, Santa Cruz

  Politics