Matthew Weissman
Marketing Automation & Web Analytics Platform Manager @Waters Corporation
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WORK HISTORY
Marketing Automation & Web Analytics Platform Manager @Waters Corporation
Product owner and administrator of Marketo marketing automation platform, responsible for the design, development, and execution of the technical roadmap to integrate Marketo with Waters marketing and sales platforms, including CRM, eCommerce and Adobe Cloud applications. Key projects and responsibilities : •Implement and grow marketing automation capabilities based on business priorities and needs of global DemandGen and Marketing Opts teams •Lead implementation and migration to Marketo •Integration of Marketo to Salesforce •Designed lead-lifecycle workflows between Marketo with SFDC •Maintain and govern corporate compliance policies and (GDPR, CAN-SPAM, etc) in Marketo •Implemented lead scoring model •Launched and managed Marketo DynamicChat on Waters.com •Maintain system and database health •Subject matter expert for Analytics Engineering team to help support Adobe Analytics continued health, governance, and implementation •Adobe Experience Cloud Admin
EDUCATION
Wheaton College Massachusetts
BA, Sociology, History
SKILLS
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