Matthew Warwick
Director, Sales Development @ Simpli.fi | Building High-Growth Mid-Market and SMB Sales through Revenue Operations and GTM Strategy in the AdTech Industry
- Role
- Director, Sales Development at Simpli.fi
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Matthew Warwick
Director of Sales Development at Simpli.fi overseeing RevOps, GTM strategy and Sales Enablement for Simpli.fi’s SMB sales organization with over 10 years experience in the programmatic, CTV, targeted display, Omnichannel and native spaces. TCU graduate with a degree in Strategic Communications. Originally from Houston, TX.
Experience
Director, Sales Development
Jan 2023 — Present
Leading all sales enablement, revenue operations and GTM strategy of Simpli.fi\'s SMB sales division- Lead the GTM strategy engine for SMB sales to help grow average total contract values- Responsible for managing and reassigning territory policy for the SMB sales team when necessary- Develop and optimize GTM strategy of new product releases for our SMB sales division- Identify key ICP targets for SMB sales organization and ensure internal stakeholders in marketing and product provide resources for our SMB sales team to get in front of ICP targets effectively and ensure larger signed deals- Lead point of contact for SMB sales division with VPs and C-Suite across all departments at Simpli.fi on cross-departmental projects- Developed a new hire training program and sales handbook for all SMB sales managers, account executives and sales development representatives during our growth stage over the last three years- Be player-coach for SMB AEs on opportunities greater than
Education
Texas Christian University
Bachelor of Science (B.S.), Strategic Communication
2012 — 2015
Kellogg Executive Education
Mastering Sales: A Toolkit for Success
2020 — 2020
University of Arkansas
Marketing
2011 — 2012
Skills
- Adobe Creative Suite
- Customer Service
- Records
- Research
- Online Advertising
- Powerpoint
- Microsoft Excel
- Excels
- Community Outreach
- Spreadsheets
- Microsoft Word
- Advertising
- Public Relations
- Social Media
- Event Management
- Digital Strategy
- Marketing
- City Management
- Digital Marketing
- Media Planning
- Event Planning
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