Matthew Walsh
Vice President - Marketing, Communications, and Training at Ameriprise Financial @Ameriprise Financial Services, LLC
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WORK HISTORY
Vice President - Marketing, Communications, and Training at Ameriprise Financial @Ameriprise Financial Services, LLC
Minneapolis, MN, US
Responsible for marketing, communications, training programs for banking and cash solution product sets. Lead strategy for marketing organization that include multi-million budget focused on account growth. Develop and lead integrated product acquisition and cross-sell efforts. Currently leading the end-to-end marketing strategy for our new Banking strategy including branding, client and advisor marketing strategy, direct to client campaigns, and staffing strategy. Specific responsibilities include-Overall end to end marketing strategy for client marketing-Overall marketing for Advisor Field Engagement-Providing updates to senior leadership on strategy, approach, and results-Overall P&L management -Risk Management-Marketing, Sales, and Advisor Engagement-Brand development and product positioning-Business Unit Compliance-Collaborating with Sales strategy including targeting, messaging, incentive plans, and impact analysis-Advisor and Client Experience Enhancements-Consumer marketing campaigns (DM, Digital, and multichannel)-Lead marketing representee for marketing on various committees and Bank Board updates-Currently Series 7 and 24 licensesAwards-Chairman\'s Award Finalist (Savings Account Campaign & Launch) 2023-Chairman\'s Award Finalist (Lending Launch) 2020
EDUCATION
Marquette University
BS, Business Administration and Marketing
University of Antwerp
Focus areas include pan-European monetary and fiscal policy, finance, accounting, and marketing.
University of St. Thomas - Opus College of Business
MBA, Finance
ABOUT MATTHEW WALSH
Executive Bio - Matt Walsh is currently responsible for overall marketing, communications, training, and field engagement for Ameriprise Bank.Specific responsibilities include-Overall Marketing Strategy for Ameriprise Bank-Direct to Consumer Marketing Strategy (Campaign Planning, deployment, and analysis)-Advisor Training and Engagement-Business Unit Compliance Liaison for BCS Marketing-Product Launch and Ongoing communication support-Advisor and Client Experience EnhancementsWalsh has over 28 years of experience in the financial services industry holding many different leadership roles. He started his career with PaineWebber Inc. in Chicago, as an investment executive, then moved to Ameriprise where over the last 26 years he has held a number of marketing leadership positions across the organization including:(current) Vice President - Marketing/Communication/Training, VP of Marketing and Sales for Ameriprise Bank, and Director of Marketing for Brokerage and Managed Products. He is one of the few executives who has held senior marketing leadership roles both in Wealth Management and Banking.Walsh graduated from Marquette University with a B.S. in business administration specializing in marketing and received his MBA in finance from the University of St. Thomas. Walsh also studied at the University of Antwerp, Belgium, and completed the European Marketing and Business Strategy program. He is currently series 7, 24, and 63 licensed. He is active in his community as a volunteer with Habitat for Humanity.Specialties: Areas of Expertise:Marketing Strategy Wholesaling Leadership Brand Management B2CThought Leadership Developing Talent Sales Strategy Interactive StrategyRisk Management Employee Engagement
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