Matthew Waddell
Global Portfolio Application Engineering Specialist @3M
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WORK HISTORY
Global Portfolio Application Engineering Specialist @3M
Lead global application engineering, marketing strategy, and customer insight generation for a multi-region product portfolio, with expanded responsibility for emerging markets, global go-to-market strategy, and portfolio growth planning.Own global marketing and application engineering strategy across developed and emerging markets, aligning technical capabilities with regional customer needs, competitive dynamics, and growth opportunities.Develop and execute market entry strategies for emerging regions, including positioning, value propositions, application prioritization, and sales enablement tools.Translate regional Voice of Customer (VoC), field insights, and application learnings into actionable inputs for product roadmap, innovation strategy, and global messaging.Partner with global marketing, sales, R&D, and manufacturing teams to ensure consistent yet regionally adaptable storytelling, training, and product positioning.Lead development of global marketing assets, including application guides, training content, technical narratives, and customer-facing materials used across regions.Serve as a strategic bridge between customers and internal teams, ensuring world-class product development informed by real-world, global use cases.Continue ownership of prior marketing, sales enablement, and budget responsibilities while scaling execution globally.Key Impact:Strengthened global alignment between product strategy, marketing narrative, and customer needsAccelerated learning loops from emerging markets to inform innovation and portfolio decisionsExpanded 3M’s presence and credibility in new geographic and application spaces
EDUCATION
University of Minnesota
Master's degree, Mechanical Engineering
University of Minnesota
Bachelor's degree, Mechanical Engineering
SKILLS
ABOUT MATTHEW WADDELL
Dynamic engineering manager with 15 years of product design experience and 8 years of proven leadership in cross-functional team management. Known for building collaborative, high-performing teams that consistently deliver innovative, customer-driven solutions on time and at scale. Skilled at translating user insights and market trends into successful product strategies, driving end-to-end development from concept to launch. Expertise includes product development, marketing, sustainability, human factors, R&D, global forecasting, and business growth. Holds a Master’s in Mechanical Engineering and Human Factors from the University of Minnesota–Twin Cities.
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