Matthew Versichelli
Sr. Research Analyst at Playfly Sports
- Role
- Senior Research Analyst at Playfly Sports
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Research Analyst
Sep 2024 — Present
Provided data-driven insights across multiple business units, including Home Team Sports, Business Development, Consulting, and Premier, leveraging advanced analytical tools to enhance client strategies, inform decision-making, and drive sales performance. Developed tailored reports and delivered in-depth data analysis for high-profile accounts, including Airbnb, Google, and Target, creating impactful client presentations that boosted engagement and directly contributed to meeting Home Team Sports\' near-billion-dollar ad sales target. Led custom research initiatives to evaluate the effectiveness of advertising on Regional Sports Networks (RSNs) compared to competitors, driving internal thought leadership and addressing external client needs with actionable insights. Conducted research on fan engagement and sponsorship trends, balancing urgent requests with long-term strategic analysis to inform client strategies and fuel revenue growth. Cleaned and analyzed large datasets, presenting insights to C-level executives to highlight Playfly’s unique advantage in team-level sponsorships, demonstrating how this data could be leveraged for media and sponsorship sales to offer a distinct competitive edge. Streamlined team workflows and improved project visibility using Monday.com, ensuring timely delivery of critical insights and alignment with sales and performance objectives.
Education
Davidson College
Bachelor of Arts - BA, Economics
2018 — 2022
Trevor Day School
High School Diploma
2014 — 2018
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