Matthew Umphlett

About Matthew Umphlett

I’m a Creative Director, Copywriter, and Brand Strategist with a passion for crafting compelling narratives and immersive brand experiences. With a background spanning experiential and entertainment marketing, advertising, and design, I’ve worked with top brands like Reese\'s, White Claw, Liquid Death, Nissan, and Slack, bringing their stories to life through bold creative direction.From leading experiential campaigns to shaping brand voices, I thrive at the intersection of strategy and creativity. Whether it’s a large-scale activation, an ad campaign, or a content strategy, I focus on engagement, authenticity, and impact.

Experience

1. Founder Creative Director

   Umph

   Jul 2011 — Present · Nashville, TN, US

   Freelance for advertising and experiential agencies• Concept and create marketing materials for clients in various industries• Created ads, direct-mailers, web banners, etc. for JCB North America for 13 years• Ran Creative Department for JCB North America• Ghost writer for cyber security book

Education

• Mississippi State University

  Bachelor of Fine Arts (BFA), Graphic Design

  1996 — 2001

• Savannah College of Art and Design

  Master of Fine Arts (MFA), Advertising

  2007 — 2009

Skills

• Layout
• Typography
• Advertising
• Adobe Creative Suite
• Marketing Communications
• Dreamweaver
• Brochures
• Mac
• Marketing
• Indesign
• Art Direction
• Logo Design
• Photoshop
• Concept Development
• Team Building
• Graphics
• Creative Direction
• Copywriting
• Web Design
• Powerpoint
• Graphic Design
• Branding & Identity