Matthew Trcka

President & CEO @Ide8 Strategic Marketing

Denver, CO, US
MOBILE NUMBERS
+13•••••••92

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WORK HISTORY

Jan 2010 — Present

President & CEO @Ide8 Strategic Marketing

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Denver, CO, US

Matt has more than 25 years of experience as a brand development expert and has held senior positions on both the agency and client side. His brand expertise is extensive and includes market research, marketing strategy, account planning and marketing deployment. He has developed, revised and re-positioned some of America’s leading brands. Examples of his national/international brand experience include:National Brands- American Family Insurance- Dean Foods- Delta Dental- Dish Network- Green Bay PackersHigher Education- University of Colorado- Colorado State University- CSU Global (Online University)- Milwaukee School of EngineeringHealthcare/Medical- Bemis Healthcare- Bio-Intervention Specialists- Centura Healthcare - Denver Health- Eating Recovery Center- Elekta Oncology- Evergreen Medical Center- Exempla Healthcare- HealthONE/HCA- Humana Healthcare- Invision Sally Jobe- LivaNova (Sorin)- Philips Medical- Pinnacle Healthcare Consulting- ProTechSure Scientific/Difinsa53- Radiology Imaging Associates- Rocky Mtn. Poison/Drug Center Charity/Non-Profit- ACE Scholarships - Colorado UpLift- EarthLinks- Goodwill Industries- Healthy Learning PathsIndustrial/Commercial/Finance/Tech- Alpine Bank- Bemis- BEW Global (InteliSecure)- Giddings & Lewis- Johns Manville- Koh Young Technology- Rockwell Automation- SM Energy- Southern Engineering - Thyssen Krupp- Xcel Energyide8 is a full service strategic marketing firm that combines the talents and experience of more than a dozen senior marketers who have collectively worked with some of the largest brands on the planet. The results they have achieved for their clients have been nothing less than extraordinary. What makes them exceptional is their vast experience and unmatched talent which allows them to see what others often miss while connecting the \"dots\" in new and highly imaginative ways. Using both art and science they create powerful ideas that drive business.

EDUCATION

1990 — 1993

University of Wisconsin-Milwaukee

Marketing, Business Administration

1994 — 1996

University of Wisconsin-Milwaukee

Master's Courses Consumer Behavior

SKILLS

Online MarketingStrategic PlanningDirect MarketingInteractive MarketingDigital StrategyIntegrated MarketingCorporate BrandingStrategyEmail MarketingMedia BuyingCopywritingNewslettersMarket ResearchSEOLead GenerationAdvertisingMarketing StrategyMarketing CommunicationsMedia PlanningSocial MediaDirect MailPublic RelationsInternal CommunicationsProduct DevelopmentStart-UpsCreative DirectionSocial Media MarketingMarketingBrand DevelopmentNonprofitsCreative StrategyHealthcareDigital MarketingOnline AdvertisingMobile Marketing

ABOUT MATTHEW TRCKA

Experienced Chief Executive Officer with a long history of proven accomplishments in marketing and advertising. Core strengths include market research, strategic marketing and brand development — as well as creative strategy, direction and execution. Strong business professional with broad industry expertise from medical device to the NFL.

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