Matthew Terribile

Senior Manager - Data Science @Advance Auto Parts

Leading modeling • Natural language understanding of eCommerce surveys, call center case summaries, and social media to identify high priority actions • Loyalty and attrition analyses of customers • Cost of employee attrition Optimizing customer loyalty • Analyzing programs, promotions, and service levels to determine which drive revenue. Identified factors associated with up to a 50% increase in purchases. • Building platform to unify data from across email, web, and social to analyze customer journeys Improving analytics infrastructure • Designing customer data mart • Driving automation of analytics Leading Data Scientists and Marketing Analysts • Growing early career employees • Shepherding networking group to share best practices and improve skills