Matthew Susi

About Matthew Susi

As a Market Development Manager at Liberty Coca-Cola Beverages, I help grow our brand\'s presence across New Jersey by partnering with alternate route to market distributors. I focus on driving volume, revenue, and market execution through strong in-person relationships, sales strategy, and training initiatives. My approach combines frontline leadership, customer engagement, and data-driven analysis to deliver results. At Liberty, I\'m proud to support inclusive, safety-focused operations while championing our marketing priorities with partner distributors in the field. I’m a proud 2025 Seton Hall University graduate with a B.S. in Business Administration, concentrated in Finance with certificates in Business Analytics and Data Analytics. My background includes strategic analysis, market research, and software development projects, giving me a strong foundation in both business strategy and analytics. Beyond academics and my current role, I’ve developed leadership experience as Secretary on the Executive Board of Phi Delta Theta, where I streamlined operations and helped raise over for ALS research, and as Vice President of the Greek Municipal Assembly, leading inter-organization collaboration and judiciary board operations. I’ve also volunteered as a Cabin Leader for Hope Loves Company, mentoring children impacted by ALS, and worked consistently in hospitality as a Waiter/Barback at Jimmy Max and as a CCD Teacher, developing communication, service, and teamwork skills. I’m always looking to connect with professionals who value growth, innovation, and making an impact.

Experience

1. Market Development Manager

   Liberty Coca-Cola Beverages

   Jul 2025 — Present · Monmouth Junction, NJ, US

   Execute sales strategies to achieve quarterly targets in volume, revenue, and gross profit-Collaborate with distributor partners to develop and implement in-store execution plans, promotions, and marketing priorities-Conduct regular store visits to ensure merchandising compliance, promotional signage, and cooler purity standards-Build and leverage strong relationships with partner distributors and retail accounts to maximize brand presence and sales-Provide training, coaching, and development support to distributor sales teams on Coca-Cola merchandising standards and program guidelines-Analyze outlet performance data, track purchasing patterns, and identify growth opportunities for priority brands-Manage a promotional budget to support SOVI (Share of Visible Inventory) targets across assigned accounts-Support quarterly business reviews with CMA customers and contribute to digital capability expansion projects-Focused on delivering superior customer service, driving strategic growth, and maintaining the highest standards of safety and execution for one of the world’s most iconic beverage brands.

Education

• Seton Hall University

  Bachelor of Science - BS, Finance | Data Analytics | Business Analytics