Matthew Suarez

About Matthew Suarez

I am a senior sales leader with a proven track record of owning and scaling large subscription and annuity businesses within the technology industry. Currently, I serve as Select Territory Market Leader at IBM, where I lead multi-market sales organizations responsible for renewals, recovery, and modernization across North America.My leadership focus is on market ownership, sales strategy, and organizational transformation; building strong sales cultures, developing future leaders, and driving consistent, long-term client value. I have led multiple transformation initiatives, grown and stabilized complex subscription businesses, and built self-sustaining teams with strong succession pipelines.In addition to Select market ownership, I continue to lead modernization initiatives across Canada, Enterprise, and Horizon accounts, partnering closely with senior executives, brand sales, and technical leaders to drive platform adoption and expansion.I hold an Executive MBA from Baylor University, an IBM Expert Sales Certification, and a Full-Stack Web Development certificate from SMU. I thrive in environments that require clarity, accountability, and leadership at scale, and I am energized by opportunities to build and transform organizations.

Experience

1. Select Territory Market Leader Subscription & Annuity

   IBM

   Jan 2026 — Present · Dallas-Fort Worth, TX, US

   Own and lead the full Subscription & Annuity business for IBM’s Select market, accountable for renewals, recovery, and modernization across North America. Serve as the senior market leader responsible for setting strategy, driving execution, and transforming performance across a large, multi-market sales organization.Lead five Select markets through five sales leaders, with overall responsibility for 40+ software sellers supporting Select Growth and Activation national clients. Focused on strengthening sales culture, accelerating leadership development, and expanding a proactive, value-driven subscription sales motion.In addition to Select market ownership, continue to lead modernization initiatives across Canada, Enterprise, and Horizon accounts, partnering closely with Modernization leaders, brand sales, technical specialists, coverage teams, and senior executives to drive platform adoption, expansion, and long term client value.Key responsibilities include setting go-to-market priorities; establishing operating rhythms and performance standards; developing future leaders; and strengthening business predictability and execution discipline. Partner cross-functionally with Business Partners, Legal, Finance, and Services to deliver integrated client outcomes. Charged with building a scalable, sustainable organization aligned to IBM’s broader software transformation strategy.

Education

• Southern Methodist University

  Computer Science, Full Stack Web App Development

  2017 — 2017

• Texas State University

  Business Administration, Marketing

  1998 — 2002

• IBM Sales Certification Program

  Expert Sales Certification

  2014 — 2014

• Baylor University - Hankamer School of Business

  Master of Business Administration - MBA

  2018 — 2020

Skills

• Enterprise Software
• Sales Management
• Virtual Teams
• Sales Process
• Management
• Saas
• Business Intelligence
• Crm
• Closing Contracts
• Solution Selling
• Problem Solving
• Negotiation
• Software Industry
• Consulting
• Forecasting
• Cold Calling
• Sales
• Salesforce.com
• Software Consulting
• Customer Relationship Management (Crm)
• Key Account Management
• Analysis
• Strategy
• Time Management
• Key Account Development
• Leadership
• Software as a Service (Saas)
• Business Development
• Project Management
• Cloud Computing
• Cross-Functional Team Leadership
• Go-to-Market Strategy
• Sales Operations
• Professional Services
• Customer Service
• Team Leadership
• Competitive Analysis
• Selling
• Pipeline Development
• Customer Satisfaction