Matthew Sindayen

Senior Manager, Marketing Strategy @Capcom

San Francisco, CA, US

Led team of up to 3 team members across a variety of initiatives and responsibilities including Growth Marketing, Media and Performance Marketing, and Marketing Analytics with experience presenting and reporting to senior leadership-Key stakeholder/decision maker for GTM strategy across a number of franchises. With tasks including campaign briefing, communications strategy, and KPI setting-Led performance marketing, media planning, and influencer marketing strategy across the organization for all new title releases (e.g. Resident Evil, Street Fighter, Monster Hunter, and more) and catalog sales for key promotional campaigns (e.g. Black Friday, Holiday, etc.)-Managed CDP initiatives including database management, data enrichment, audience segmentation, media activation, and probability/NBA modeling while growing the profile count from 1.2M to 5M+ in 5 years-Managed CRM initiatives and worked with key stakeholders across the organization to ensure proper support across sales, marketing, licensing, entertainment and other key departments. Maintained an open rate above 50% for an engaged audience size of 800k-1.2M-Led the marketing analytics function to increase data availability and usage. Led team responsible for developing and reporting on brand health, brand tracking studies, and custom surveys, as well as overhauling performance marketing dashboards and key sales dashboards including wishlist and pre-order