Matthew Shoffner
- Role
- Director Growth Marketing at Achieve
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Matthew Shoffner
Growth marketing leader with 12+ years of experience specializing in full-funnel demand…
Experience
Director Growth Marketing
Sep 2021 — Present · San Francisco, CA, US
Led multi-channel digital acquisition strategy across Paid Search, Paid Social, and Performance Max, managing a 7-figure annual budget. Partnered cross-functionally with Sales, BI, and Creative to optimize full-funnel performance and drive profitable growth across Personal Loan and HELOC products. Launched and scaled new channels, improved lead-to-close rates through tighter sales alignment and conversion rate optimization, and developed segmentation strategies by FICO, intent, and funnel stage. Built and presented pro forma models, budget forecasts, and executive strategy decks directly to the CMO, CEO, and President of Lending. Recognized with multiple Manager Excellence Awards for high-impact strategy and leadership.
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