Matthew Santaniello

About Matthew Santaniello

I’m a brand and content expert who doesn’t just guide the vision, I help build it too…

Experience

1. Brand and Content Strategist

   Reworld Waste

   Mar 2023 — Present · Morristown, NJ, US

   Drives brand strategy that unifies messaging, visual identity, and content to strengthen market positioning and audience connection. Collaborates with creative and leadership teams to ensure cohesive storytelling and user experiences aligned with business objectives.ACHIEVEMENTS:Served as creative lead for a full company rebrand, spearheading the development of the new mission, messaging, brand identity, and digital ecosystem.Built and launched a multi-channel content ecosystem from the ground up, aligning messaging and UX across web, social, sales collateral, email, and campaigns.Partnered cross-functionally with design, product, and marketing teams to develop content strategies that supported the full user journey and adapted to shifting business goals.Established scalable processes and editorial standards to ensure clear, consistent, user-centered copy that reinforced brand voice and elevated the overall experience.

Education

• Penn State University

  Bachelor's Degree

  2010 — 2014

Skills

• Communication
• Google Analytics
• Content Strategy
• Rhetoric
• Social Media
• Media Studies
• Javascript
• Microsoft Outlook
• Leadership
• Proposal Writing
• Microsoft Word
• Research
• Data Analysis
• Workflow Management
• Windows
• Marketing
• Content Management
• Interpersonal Skills
• Advertising
• Philosophy
• User Interface Design
• Construction
• Copywriting
• Strategic Planning
• User Experience Design
• Psychology
• Content Marketing
• Final Cut Pro
• Css
• Project Management
• Microsoft Powerpoint
• Adobe Indesign
• Microsoft Office
• Sales
• Software Development Life Cycle (Sdlc)
• Editing
• Search Engine Optimization (SEO)
• Construction Management
• Wordpress
• Writing