Matthew Roberts
Senior Product Manager @Duel Tech
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WORK HISTORY
Senior Product Manager @Duel Tech
City Of Bristol, GB
Identified a critical gap in the advocate rejection journey — conceived a structured pre-programme routing solution from zero and drove it through discovery, UX, and engineering to launch-ready state across 19 global brands.Piloted the AI-powered Content Analyser across Charlotte Tilbury, Abbott Lyon and Morphe — generating 450+ advocate interactions and establishing the foundations for a full rollout across ~7,300 active advocates.Led the Charlotte Tilbury pilot launch end-to-end, managing multi-region complexity across UK, EU and GCC, proactively flagging delivery risk and negotiating a viable MVP scope to protect a hard client deadline.Partnered with VP of Product and CEO to shape platform-level strategic objectives, translating ambiguous goals into a structured, value-led roadmap across a multi-squad delivery environment.
EDUCATION
University of South Wales
Bachelor of Music, Music
SKILLS
ABOUT MATTHEW ROBERTS
Senior Product Manager with 7+ years delivering high-impact digital products across ecommerce, platform, and B2B SaaS. Known for translating ambiguous problems into structured, commercially grounded roadmaps — and for driving measurable outcomes that matter to the business.Track record includes £3M+ incremental margin at Halfords, significant conversion uplifts at Superdry, and piloting AI-powered advocacy tooling across global brands including Charlotte Tilbury and Abercrombie & Fitch.I work best in environments where product is taken seriously — cross-functional, fast-moving, and outcome-led. Currently open to Senior PM and Lead PM opportunities across ecommerce, SaaS, and growth-focused product teams.
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