Matthew Randall
Senior Account Manager | PR and Communications Pro | Storyteller
- Role
- Senior Account Manager at Ckp
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matthew Randall
Media and marketing professional driven to translate broadcast journalism experience into creative, engaging storytelling for nationwide franchises and emerging brands. Leading teams that secure valuable media coverage and optimize client content.
Experience
Senior Account Manager
Mar 2023 — Present · Charlotte, NC, US
Lead public relations strategy and implementation for regional and nationwide franchiseegroups comprising 90+ Planet Fitness clubs and 500+ McDonald’s restaurants.• Manage and execute multiple six-figure public relations and marketing budgets including paid social media, community relations, sponsorships, and influencer relations.• Coordinate communications audits for emerging brands and nonprofits in health, arts, and entertainment sectors.• Direct cross-functional teams implementing media relations, social media, and content strategy.• Counsel executives and stakeholders through client management, media training, crisis communications, and reporting presentations.• Aid agency leadership in business development by leading brand marketing and PR strategy.
Education
Indiana University Bloomington
Bachelor of Arts (B.A.), Journalism
2011 — 2015
Skills
- Online Communications
- Journalism
- Storytelling
- Blogging
- Radio
- Broadcast
- Ap Style
- Video
- Writing
- Broadcast Journalism
- Sports
- Digital Media
- Television
- Microsoft Office
- Radio Broadcasting
- News Writing
- Social Media
- Editing
- Marketing
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