Matthew Huston
Digital Media | Strategy | eCommerce
- Role
- Senior Digital Media Strategist at Amadeus
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Matthew Huston
Dynamic, hands-on Digital Marketing, Media, and eCommerce Manager with a wealth of knowledge and experience developing innovative marketing strategies, utilizing data to drive critical decision-making processes, and generating unprecedented revenue growth through eCommerce platforms. Explore and expand the organization’s presence on social media and other digital platforms to ensure appropriate audience engagement and brand exposure. Collaborate with many cross-functional teams and external business partners during the design, development, launch, and continuous improvement of marketing and communications strategies.
Experience
Senior Digital Media Strategist
Oct 2021 — Present
Manage a portfolio of over $2.5 Million in digital advertising spend for luxury and boutique hotels in major US markets, Canada, and the Caribbean • Develop and implement full-funnel digital media plans based on current and prospective client’s goals • Create and present monthly/quarterly presentations to C-level executives for business reviews • Analyze and utilize business intelligence and market data to strategize with clients on new innovative ideas to drive direct bookings and to create brand awareness.• Stayed ahead of martech trends and new tactics implementing the best practices in AI, Generative Search, programmatic display, and privacy protection.• Create and facilitate team trainings
Education
Wisconsin School of Business
Bachelors of Business Administration (BBA), Marketing and International Business- Europe
2008 — 2013
Lancaster University
Bachelor of Business Administration (BBA), Study Abroad
2012 — 2012
University of Wisconsin-Green Bay
General Studies
2008 — 2010
Skills
- Event Planning
- Email Marketing
- Intercultural Communication
- Display Advertising
- Copy Editing
- Marketing
- Silverpop
- International Relations
- Episerver
- Data Analysis
- Market Research
- Marketing Copy
- Project Management
- Marketing Communications
- Microsoft Office
- Sales
- Target Marketing
- Brand Management
- Marketing Strategy
- Social Media
- Brand Marketing
- Research
- Communication
- Direct Marketing
- Social Media Marketing
- Microsoft Excel
- Strategic Planning
- Public Speaking
- Sharepoint
- Advertising
- Strategic Communications
- Multi-Cultural Team Management
- Portuguese
- Digital Marketing
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