Matthew Prater

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATTHEW PRATER

Experienced CFO with a proven track record of transforming retail businesses in the experiential space. Most recently hired to help scale Cards HQ and Sports Card Investor in the card hobby space. Prior to Cards HQ, I helped transform PGA TOUR Superstore, an Arthur Blank owned company, from startup to industry leader, scaling from 0 to 80 stores across 30 states and driving a 20x increase in enterprise value. Recognized as a trusted executive partner to CEOs and boards, bringing deep expertise in finance, real estate, and strategic growth, supported by a demonstrated history of value creation in the retail industry. Last CFO role oversaw all aspects of the Finance function—including Accounting & Reporting, FP & A, Strategic Planning, Real Estate, Tax, Treasury, Procurement, Insurance, Payroll, Inventory Accounting, and Loss Prevention—while directing policies and plans that secure both short- and long-term objectives. As a proven capital strategist and dealmaker, we raised $65M in equity, secured $200M+ in credit facilities, leading M&A integrations, system migrations, and digital enablement initiatives to position businesses for sustainable expansion. Passionate about leadership and culture, I built and scaled high-performing finance teams (from 2 to 35), consistently earning top-tier employee engagement scores. As a member of the Real Estate Executive Committee, I played a key role in market selection, lease negotiations, and portfolio optimization. Bachelor of Arts (BA) in Accounting, Clemson University – College of Business and Behavioral Science. CPA, Georgia State Board of Accountancy (inactive)