Matthew Pelto
- Role
- Global Marketing Manager- Spine Biomaterials at Johnson & Johnson MedTech
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
Experience
Global Marketing Manager- Spine Biomaterials
Oct 2022 — Present
Lead global marketing strategy for a portfolio of spine biomaterials products with annual revenue of $140 million. Develop and execute marketing plans to support product launches, growth, and lifecycle management, collaborating with cross-functional teams including R&D, clinical, regulatory, sales, and finance. Analyze market trends, competitive intelligence, and customer insights to identify growth opportunities and inform product positioning and messaging. Manage agency partnerships for creative development, media planning, and execution of marketing tactics. Oversee product training and education for internal and external stakeholders, including sales representatives, surgeons, and hospital staff. Drive thought leadership and advocacy initiatives to increase awareness and adoption of spinal biomaterials, including peer-reviewed publications, conference presentations, and customer education events.
Skills
- Quality System
- Capa
- Strategic Planning
- Microsoft Office
- Manufacturing
- Troubleshooting
- Medical Devices
- Lean Manufacturing
- Project Management
- Iso 13845
- Customer Service
- Management
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