Matthew Papatheodorou
Director, Marketing @Cleveland Browns
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WORK HISTORY
Director, Marketing @Cleveland Browns
Working with the SVP, Marketing and Media to develop and lead the marketing and brand strategy of the organization with an emphasis on growing revenues, acquiring new audiences, reimagining and reinventing how Browns fans engage with the team, and creating the best-in-class fan experience\\\\n\\\\nEstablish and promote a positive culture of high performance and continuous improvement\\\\n\\\\nDevelop and manage annual marketing budgets to achieve departmental goals and objectives\\\\n\\\\nWork with the Content and Production team on creating unique and engaging stories that positively advance the Cleveland Browns brand, attracts strategic partners, and expands our fan base\\\\n\\\\nWork with the Fan Experience and Events team to develop the promotional calendar for the season and all media plans, activity plans and strategies\\\\n\\\\nWork with the Digital and Social Media team on lead generation strategies and performance marketing strategies\\\\n\\\\nWork alongside Business Analytics with the goal of building 360-degree profiles of our fans and creating 1:1 fan connections and experiences\\\\n\\\\nClosely monitor and report on key performance indicators and metrics as well as provide informed and timely recommendations and effective decision making\\\\n\\\\nCollaborate closely with and leverage ticket sales, partnership sales, business analytics, arena operations as well as others within the senior leadership team\\\\n\\\\nKey contributor amongst the senior leadership marketing team\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
The Ohio State University
B.A., Criminology/ Minor: Business Administration
The Ohio State University
M.A., Sport and Exercise Management
ABOUT MATTHEW PAPATHEODOROU
I currently work for the Cleveland Browns as the Director of Marketing with a focus on…
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