Matthew Oconnor
Assistant Director - Employer Brand Manager Northern Ireland @EY
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WORK HISTORY
Assistant Director - Employer Brand Manager Northern Ireland @EY
Belfast, GB
Leading on key campaigns to support Student and Experienced Hire talent attraction strategy in Northern Ireland. Working with key stakeholders in the business, I plan, develop and execute exciting activations across all service lines, attracting a more diverse talent pool to #EYNI.
EDUCATION
Queen's University Belfast
Bachelor of Arts (BA), Criminology & Social Policy
CIM | The Chartered Institute of Marketing
Foundation degree, Digital Marketing Essentials
ABOUT MATTHEW OCONNOR
I\'m a marketing specialist with over a decade of experience in developing and executing successful marketing campaigns for a range of companies. I have a passion for using data-driven insights to create compelling content and engaging user experiences that drive results.With a background in social sciences and a talent for storytelling, I\'ve been abled to hone my skills in all areas of marketing, with notable successes in brand strategy, content creation, events management and PR. Combining the world of stories with the world of people and society, I love developing activity that uses insights from psychology and anthropology. My experience has given me the opportunity to work with a diverse range of organisations, from small startups to large multinational corporations, across a variety of industries, including tourism, business, and technology.When I\'m not working, I love to travel and explore new places, especially the food and culture. I\'m a big foodie who loves baking and develop a new recipe or two in the kitchen (with a newly acquired Kitchen Aid) most weeks. When not in the house, I\'m normally found singing as a chorister in Belfast, and also love being by the sea (note, not necessarily in it) and enjoying a coffee or 5 in a market.
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