Matthew Nguyen

About Matthew Nguyen

I am a Marketing Leader & Sales Coordinating Specialist dedicated to driving digital growth through data-backed storytelling and process optimization. My approach combines a hands-on track record of scaling brand engagement and streamlining sales workflows.Currently, I manage our highest-performing social media channels on LinkedIn and Facebook, where I have successfully increased audience engagement by 40%. My focus is on creating content that doesn\'t just reach people, but builds and nurtures community leading down the marketing and sales funnel.My Core Competencies include:CRM Management: I specialize in auditing and maintaining CRM systems to ensure they function as efficient storytelling tools rather than just databases, directly supporting sales team performance.Sales Enablement: I bridge the gap between marketing and revenue by organizing lead generation, and providing the data-driven insights necessary for team success.Remote Workflow & Project Execution: I am a highly organized communicator who thrives in autonomous environments. I prioritize clear documentation and proactive updates to ensure cross-functional projects stay on schedule.I am eager to bring my experience in digital strategy and operational efficiency to a forward-thinking, remote-first team. Let’s connect to discuss how I can help your organization reach its growth goals.

Experience

1. Marketing Leader & Sales Coordinator

   Process & Power, Inc

   Sep 2025 — Present · Memphis, TN, US

   Generated detailed monthly sales performance reports for representatives, tracking crucial metrics including revenue, units sold, preventative maintenance (PM) contracts, lead opportunities, and top 10 contributing client accounts.• Prepared annual technical training for advanced industrial equipment (air compressors, ANSI pumps, mechanical seals), resulting in enhanced client technical proficency and retention.• Managed and optimized all website content based on user analytics to improve site traffic and conversion goals for classes and product lines.• Revitalized core marketing collateral, including line cards and product one-pagers, by developing and enforcing new brand guidelines and presentation templates for consistent team usage.• Managed client engagement and retention across three major sales territories (Memphis, Little Rock, and Jackson), handling customer satisfaction calls, follow-up emails, and proactive quote tracking.

Education

• Christian Brothers University

  Bachelor of Business Administration - BBA, Marketing

• Christian Brothers High School Memphis

  High School Diploma

  2014 — 2018