Matthew Navier
European Innovation Manager - Whiskas @Mars
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WORK HISTORY
European Innovation Manager - Whiskas @Mars
EDUCATION
Kingston University
Bachelor of Arts (B.A.), Business Management
SKILLS
ABOUT MATTHEW NAVIER
Passionate, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive brand strategies in support of business goals and objectives. Expertise in utilising both consumer insights and marketing tools to ensure the successful execution of brand strategies. Demonstrated success driving growth in targeted markets through implementation of key projects. Adept at communicating with senior management, sales teams and other internal departments to coordinate overall marketing efforts. Uses insight, process, diligence and strategic thinking to communicate the brand to the hearts and minds of the consumerKey Achievements include:* Awarded 2013 Merck CH \'Best Consumer Insight\'; selected by Merck CH\'s Chief Marketing Officer as a \"perfect example\" of a human, effective insight.* Winner of \"OTC Marketing Awards best sponsorship\" by altering brand approach to \'ident\' creative* Lead brand repositioning of Bounce Balls to ensure the brand became relevant and desirable to a new consumer base; winning 2012 DBA Design Effectiveness Award* Launch of PediTech ActiFreeze, achieving estimated 19% share of market in year 1 with no ATL support; winning an OTC Marketing Award & a Silver DBA Design Effectiveness for packaging
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