Matthew Moon
Lead Data Analyst | Fantasy Author | Marketing Analytics, Data Science, Product Management, SQL, Stories about Magic
- Role
- Lead Data Analyst at The Knot Worldwide
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Matthew Moon
Author of Misgivings of Pawns, an epic fantasy novel available now on analyst with 5+ years of experience working across gaming, e-commerce, and martech. I specialize in turning complex data into strategic decisions—whether it’s building attribution models from scratch, designing BI infrastructure with SQL and Snowflake, or managing $5M+ in mobile marketing spend. I thrive in cross-functional environments, collaborating with marketers, engineers, and creatives to unlock insights that drive growth. Always seeking ways to improve performance through a blend of technical rigor and business intuition.
Experience
Lead Data Analyst
Jan 2026 — Present · New York, NY, US
Partner with Marketing leadership to translate complex business requirements into high-impact strategies, driving a data-first approach to campaign optimization and budget allocation.• Architect end-to-end marketing dashboards and automated reporting suites that provide real-time visibility into KPIs like CAC, LTV, and ROAS.• Streamline marketing data accessibility by developing standardized pipelines to Snowflake, reducing the time-to-insight for ad-hoc audience and trend analysis and ensuring a single source of truth.
Education
Boston University London
Economics and Fianance Internship Program
2018 — 2018
Boston University
Bachelor of Arts - BA, Economics
2015 — 2019
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