Matthew Derr
Director of Marketing @Authority Brands
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing @Authority Brands
Columbia, MD, US
Spearhead enterprise-wide marketing transformation, aligning strategy with financial growth goals and EBITDA targetsOptimizing $50M in marketing spend across 300+ locations - Delivered +20% website traffic growth in 2024 - Sustained +12% traffic growth in 2025 (YTD)- Added $6M through strategic channel optimization - Drove new MQL opportunities in 2024 - Added 460 new customers from Q4 campaign - Reduced customer acquisition costs (CAC) by 10%Led website vendor migration, conversion rate optimization, customer research, heat mapping and A/B testing of booking processIntegrated HubSpot Marketing Hub, Sales Hub, and Service Hub - Recouped cost of integration in less than 3 monthsEstablished services and launched national social, SEO, and reputation management tools - Drove 60% adoption of local SEO (up from 15%)- Architected full-funnel attribution modelsOrchestrate cross-functional teams of digital and website support, designers, copy writers, ads managers and operation’s coaches
ABOUT MATTHEW DERR
I grew up in Southern California to a family of stuntmen (ask me about that some time). I…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.