Matthew Derr
Strategic Growth Leader | Brand & Performance Marketing
- Role
- Director of Marketing at Authority Brands
- Location
- Branson, MO, US
- LinkedIn followers
- 500 followers
About Matthew Derr
I grew up in Southern California to a family of stuntmen (ask me about that some time). I…
Experience
Director of Marketing
Feb 2024 — Present · Columbia, MD, US
Spearhead enterprise-wide marketing transformation, aligning strategy with financial growth goals and EBITDA targetsOptimizing $50M in marketing spend across 300+ locations - Delivered +20% website traffic growth in 2024 - Sustained +12% traffic growth in 2025 (YTD)- Added $6M through strategic channel optimization - Drove new MQL opportunities in 2024 - Added 460 new customers from Q4 campaign - Reduced customer acquisition costs (CAC) by 10%Led website vendor migration, conversion rate optimization, customer research, heat mapping and A/B testing of booking processIntegrated HubSpot Marketing Hub, Sales Hub, and Service Hub - Recouped cost of integration in less than 3 monthsEstablished services and launched national social, SEO, and reputation management tools - Drove 60% adoption of local SEO (up from 15%)- Architected full-funnel attribution modelsOrchestrate cross-functional teams of digital and website support, designers, copy writers, ads managers and operation’s coaches
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