Matthew L.
Founder | Performance Marketerfor Performance-Obsessed Brands
- Role
- Head of Marketing at Looloo Co
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Matthew L.
8+ years of marketing and e-commerce analytics experience. Built in-house multi-touch marketing attribution models, managed $30M+ marketing budgets across 10+ marketing channels and 20+ agencies/solutions. I have helped scaled companies from $75M -$200M in revenue over 2 years with data-driven solutions. Skills• Computational – Python, DBT, Dagster, R, SQL, Javascript: Linear regression, lifetime value, natural language processing, recommender system, mixed marketing modeling Multi-touch attribution (MTA), forecasting, marketing analytics, website performance, pricing and product optimizations. • Systems – Shopify, BigCommerce, Stitch, Fivetran, Funnel, Supabase, Snowflake, Oracle, AWS, PostgreSQL, BigQuery, Rudderstack, SnowPlow, Tealium, Facebook Ads, Google Ads, Microsoft Suite, Microsoft Ads, Google Analytics Universal, Google Analytics 4, Snapchat Ads, Pinterest Ads, Klaviyo, Amazon Ads, Linkedin Ads, Amazon Ship Central, Retool, Tableau, ShinyApps
Experience
Head of Marketing
Jan 2022 — Present · UT, US
Education
Brigham Young University
Bachelor of Science (BS), Economics, Statistics Minor and Business Management Minor
2014 — 2018
Skills
- Microsoft Word
- Microsoft Excel
- Leadership
- Teamwork
- Powerpoint
- Public Speaking
- Microsoft Office
- Compounding
- Time Management
- Youth Leadership Training
- Management
- Pharmacy Technicians
- Social Media
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