Matthew Littell

About Matthew Littell

I’ve built my background in experiential marketing by working directly in the field leading on site teams, managing event logistics, and helping execute brand activations that actually connect with people. Over time, that hands-on experience led me to start Pivot Point, where I focus on staffing, operations, and building a reliable system for brands and partners who need strong people on the ground.Through my work, I’ve supported activations for brands including Takis, Starbucks, Starburst, Tru Fru, and others, handling everything from setup and staffing to on site coordination and overall execution. That experience has taught me how important it is to be adaptable, move quickly, and solve problems in real time while still making sure the brand is represented well.What I enjoy most is the mix of people, logistics, and execution. I like being in environments where things have to get done, teams have to stay organized, and the quality of the experience matters. Starting and growing Pivot Point has also given me a much deeper understanding of business operations, leadership, and what it takes to turn an idea into something that works in the real world.Alongside my marketing and business work, I’m also interested in engineering, energy, and building practical systems that can scale. I’m especially drawn to work that combines technical thinking with real-world application.I’m always looking to keep learning, take on bigger opportunities, and work with people who value initiative, reliability, and strong execution.

Experience

1. Brand Ambassador

   Trusted Herd Inc

   Oct 2023 — Present

   Seasoned freelance Experiential Marketing Ambassador and Team Lead responsible for executing brand activations across multiple locations. Supported event planning by coordinating with store managers and property contacts in advance to secure approval, assess spacing, and identify optimal tent placement. Led on-site teams during activations, managed setup and breakdown of mobile event tents and fencing, and helped create engaging, high-traffic environments for product marketing. Represented brands professionally through direct consumer engagement, product education, and crowd interaction while maintaining efficient operations and strong communication with managers and team members.

Education

• University of Arkansas

  Bachelor of Science - BS, Biomedical/Medical Engineering, Chemical Engineering

• University of Arkansas

  Bachelor of Science, Chemical Engineering