Matthew Liou
Marketing Associate @Nyu Wasserman Center For Career Development
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WORK HISTORY
Marketing Associate @Nyu Wasserman Center For Career Development
New York, NY, US
Currently working on a GTM strategy of a \"Masterclass\" style course for fine arts students at the Creative Career Hub collecting data through interviews and survey data to identify challenges artists face after graduation- Manage social media and marketing/communications teams to enhance event visibility and engagement- Manage communications with arts liaisons across campus, including drafting and revising messaging- Maintain and update the arts liaisons\' email list for effective outreach- Assist in the collection, reporting, and management of career event data for the Creative Career Hub- Foster professional growth for students pursuing careers in the arts and entertainment sectors.
EDUCATION
New York University
Bachelor's degree, Music Technology
New York University
Master of Science - MS, Integrated Marketing
ABOUT MATTHEW LIOU
Heyo! I’m Matthew and my purpose is to move people with research-driven stories that pulls at the heart strings.I’m a creative marketer skilled in audience research and data storytelling, translating survey data, SEO metrics, and segmented email results into insights that lift engagement. Passionate about using marketing as an educational tool, delivering clear, data-driven content that empowers consumers and drives informed action.I also enjoy dog walking on the weekends, participating in half-marathons around New York as well as music production to express my creativity with other collaborators in Ableton Live. Let\'s connect!
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