Matthew Lenagh

About Matthew Lenagh

Strategic digital advertising leader with a proven record of scaling multi-million-dollar paid media programs, optimizing performance through advanced analytics, and driving measurable revenue growth across regional and national markets. Known for building, mentoring, and leading high-performing marketing teams while managing complex cross-functional initiatives and translating data into clear, actionable insights for C-suite executives and stakeholders. Deep expertise in programmatic advertising, top-of-funnel lead generation, and rebuilding marketing infrastructure and reporting standards using GA4, Looker Studio, and Domo. Passionate about helping organizations accelerate growth by strengthening teams, modernizing systems, and creating scalable processes that empower people to deliver sustained, impactful results.

Experience

1. National Director of Digital Advertising

   Rexel USA

   May 2024 — Present · Denver, CO, US

   Built and managed ad vendor and agency partnerships, overseeing seven-fi gure paid media spend across SEM, Shopping, programmatic display, and top-of-funnel campaigns supporting 400+ U.S. branch locations and national e-commerce. Deployed and optimized 100+ digital campaigns across fi ve banner brands, driving consistent performance across online and offl ine sales channels. Delivered 14.3% YoY e-commerce revenue growth while achieving an 8:1 ROAS through disciplined optimization and performance management. Maintained strong effi ciency benchmarks, including sub-$4.00 CPC on SEM/Shopping and sub-$5.00 eCPM on programmatic display. Established KPIs and rebuilt enterprise reporting standards using GA4, Looker Studio, and Domo, improving performance visibility and decision-making. Managed 3 agency partners and collaborated with internal stakeholders to align paid media strategy with business objectives. Presented recurring performance

Education

• University of Nebraska at Kearney

  BS Industrial Distribution, Business Admin Minor, Sales, Distribution, and Marketing Operations, General

  2010 — 2015

• University of Colorado Denver

  Master of Business Administration - MBA, Business Administration, Management and Operations

Skills

• Account Management
• Public Speaking
• Electronic Products
• Sap Products
• Management
• Team Building
• Adobe Photoshop
• Purchasing
• Time Management
• Territory Account Management
• Problem Solving
• Leadership
• Negotiation
• Training
• Business Development
• Autocad
• Marketing
• Adobe Premiere Pro
• Building Relationships
• Microsoft Word
• Social Media
• Event Planning
• Microsoft Office
• Sales
• Contract Negotiation
• Powerpoint
• Microsoft Excel
• Outside Sales
• Boxi Reporting
• Inventory Management
• Teamwork
• Customer Service