Matthew Lafferty
Senior Digital Marketing Manager @W.B. Mason Company Inc.
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WORK HISTORY
Senior Digital Marketing Manager @W.B. Mason Company Inc.
EDUCATION
Bryant University
Bachelor of Business Administration - BBA, Marketing and Management
ABOUT MATTHEW LAFFERTY
Digital Marketing expert with extensive experience in campaign creation and analysis across internal and external marketing channels. Self-motivated, results-oriented leader with a drive to learn and succeed. Passion for leadership and building up teammates to succeed. Specialize in testing, implementing, evaluating, and optimizing Digital Marketing activities that drive results. Marketing Channels include Email, Website, Search Engine, and Social Media Marketing. Well versed in Adobe Campaign, Adobe Target, Adobe Analytics, Google Analytics, Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads while continuing to quickly learn new platforms.
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