Matthew Labrooy
Head of Digital Automation @MASSIVE ART
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WORK HISTORY
Head of Digital Automation @MASSIVE ART
Leiter der Digital Automation Business Unit - Zusammenarbeit mit B2B- und B2C-Kunden in der DACH-Region, um das volle Potenzial der digitalen Transformation in den Bereichen zu realisieren• MarTech Marketing, Service and Sales Automation (HubSpot, Marketo, Brevo, Pardot & Salesforce Marketing Cloud)• CRM Implementation and Optimization• Sales Enablement and RevOps• Customer Experience Management and Customer Journey Mapping• Data Analytics and ROI Reporting• Lead Generation and Qualification Strategies for increased ROI• Omni-Channel Automation and Campaign Management• Strategic Planning for growth
EDUCATION
La Trobe University
Marketing & Communication
Universidad Complutense de Madrid
PR & Communication
ABOUT MATTHEW LABROOY
With over 15 years of experience in the Martech landscape, I’ve been fortunate to work with B2B and B2C companies, helping them transform their digital strategies and achieve revenue growth. My passion lies in designing personalized, engaging customer journeys that resonate across all channels and devices. In my role as Head of Digital Automation, I focus on leveraging tools like Salesforce, Pardot, HubSpot, SAP Marketing Cloud, Brevo, Marketo, and Microsoft Dynamics to integrate marketing, sales, and service automation. By doing so, I’ve helped organizations optimize campaigns, qualify leads more effectively, and build stronger customer relationships—ultimately driving measurable ROI. What sets me apart is my ability to take a holistic, strategic approach. I work closely with teams to align their goals with tailored solutions, always keeping the bigger picture in mind. Whether it’s refining automation workflows, scaling operations, or identifying new growth opportunities, my goal is to deliver lasting impact. If you’re looking to create meaningful growth for your organization, I’d love to connect and explore how we can work together.
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