Matthew Kowal
Marketer | Growth Strategist | Generative AI Leader
- Role
- Group Strategy Director at Tracy-Locke
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Matthew Kowal
A highly experienced and successful Strategy Director who has created omni-channel campaigns for brands like MillerCoors, CDW, Perrigo Pharmaceuticals, SCJohnson, Kellogg’s and Unilever products. As a strategic leader, my focus is to create new and original ideas while meeting client standards and enhancing the brand story. Experience in a variety of markets and products has resulted in the ability to create new campaigns and energize existing brands.
Experience
Group Strategy Director
Oct 2022 — Present · Chicago, IL, US
Chicago Strategy Lead reporting to the CSOHead of strategy on White Claw, Mike\'s Hard Lemonade, Tito\'s Vodka, Tropicana OJ, Naked Juice, Xfinity & Land O\'Lakes
Education
The University of Iowa Tippie College of Business
Bachelor of Science (B.S.)
2003 — 2007
Brainco
Copywriting
2007 — 2008
Skills
- Interactive Advertising
- Creative Direction
- Concept Development
- Content Management
- Mobile Marketing
- Digital Strategy
- Direct Mail
- Interactive Marketing
- Outdoor Advertising
- Creative Strategy
- Integrated Marketing
- Copywriting
- Social Media Marketing
- Advertising
- User Experience
- Digital Marketing
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