Matthew Keyse

About Matthew Keyse

With over 15 years of experience driving retail sales by building best in class talent…

Experience

1. Chief Growth Officer

   Natics

   Aug 2025 — Present · US

   Define. refine and execute Natics’ brand, identity, tone of voice and overall presence across all digital retail and consumer touch points- defining and establishing a strategic in targeted internal organization. With linear, individualized department, experts, remaining agile and lean, and the growth stages prior to market launch-Partner with internal and external creative resources to ensure consistency and cultural relevance and all brand outputs-Own end to end in initiatives, budgets, of all financial stewardship, ROI and P&L-Lead Advisor in the curation of customer retention and lifestyle marketing, while ensuring a cohesive brand messaging across all channels of digital, domestic and internationally-Serve as the strategic advisor to the founders, leadership team and board directors. Contributing to decision-making across operations, marketing product and e-commerce-complete renovation of our DTC operations, creative, CRM and growth strategy- establish and create a culture of creativity, cross functional collaboration, operational excellence and a solidified in powerful innovated go to market strategy. With 100% focus on e-commerce.

Education

• Capital University

  Communications

  1998 — 2002