Matthew Kerwin
Experienced Account Director, Associate Media Director, Regional Marketing Manager
- Role
- Regional Associate Media Director at Starcom
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Matthew Kerwin
Innovative media marketing leader with 9+ years of experience crafting strategies…
Experience
Regional Associate Media Director
Aug 2022 — Present · Austin, TX, US
Recruited to this role to support Starcom’s role as the new agency of record for Anheuser Busch. Oversee all media buys- tradition and digital, showcasing a range of brands under Anheuser Busch while building strong relationships with key stakeholders. Coordinate annual tactical planning for Kona Bigwave, Stella, and Estrella Jalisco brands. Deliver technical training to direct report associates on technology platforms, optimizing performance and expanding productivity.• Employ adaptability and quick thinking to pivot quickly between targets, managing a $4M a year budget and a range of business goals for a multi-brand organization.• Drive Y-O-Y growth hitting all KPIs in 2022 and 2023, resulting in budget growth of 100%.• Developed new brand relationships connecting Stella on advertising and in show on The Bear Show and as the official sponsor for episodes of Hot Ones.
Education
St.Edward's University
Bachelor of Arts - BA, Media Arts and Broadcast Journalism
2009 — 2012
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