Matthew Keller
Marketing Manager @Harvard Business School Online
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Harvard Business School Online
Increased followers of social media channels by over 320%, with a growth of 34% year-over-year • Implemented influencer marketing strategy to increase brand reach and engagement • Coordinate and produce webinar content featuring faculty and business experts to livestream over LinkedIn, Facebook, and YouTube • Migrated Community platform from Bevy to Salesforce Experience Cloud, increasing membership by 80% and fostering new methods of communication and networking for HBS Online participants • Created and organize the Community Challenge, a yearly partnership with a non-profit organization to involve the HBS Online Community in solving global social issues • Produce monthly and quarterly reports using Google Analytics and Tableau to communicate analytics on competitors, social engagement, top-performing content, trends, and recommendations for next steps • Assist in planning the Connext conference, an annual hybrid business conference that brings over 600 people to campus and 3.5K online
EDUCATION
Colorado State University
Bachelor's degree, Printmaking | Marketing
Harvard University
Master of Liberal Arts, Extention Studies, Management
SKILLS
ABOUT MATTHEW KELLER
Marketing professional with a focus on digital strategy and community building. I…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.