Matt Little
Global Account Director - Media & Entertainment @TikTok
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WORK HISTORY
Global Account Director - Media & Entertainment @TikTok
Los Angeles, CA, US
Driving strategic partnerships and revenue growth across TikTok\'s global Media and Entertainment vertical. Leveraging data analytics to develop innovative advertising solutions. Serving as strategic consultant between regional sales teams and cross functional teams, creating scalable growth frameworks for the top media and entertainment BoB).
EDUCATION
Colorado State University
Business Administration, Sales & Marketing
Coppell High School
High School, College Preparatory College Track
ABOUT MATT LITTLE
I specialize in Global Account Leadership and Strategic Partnerships, focusing on maximizing value for the world\'s largest Global Accounts (with a deep focus on Media and Entertainment) and their agencies.I drive significant international revenue growth by serving as a trusted consultative partner, translating complex business goals into innovative platform strategies. I lead JBP-driven global deal execution, leverage deep analytics for data-driven solutions, and collaborate seamlessly cross-functionally (XFN) with Product, Content, and Revenue teams to ensure best-in-class performance and sustained client expansion.My background spans Big Tech (TikTok, Snap), consulting (Accenture), and venture/PE partnerships—building trust with C-level stakeholders while delivering measurable impact across revenue, process efficiency, and team performance. I thrive in high-growth environments and love helping companies navigate complexity with clear vision and operational discipline.Select achievements:• 137% avg quota attainment managing $40M+ in VC/PE ad spend• Built cross-functional GTM frameworks and strategic plans for TikTok’s commerce org• Selected for TikTok’s Future Leader Program• Led partnerships across fintech, crypto, and emerging tech at SnapLet’s connect if you’re working on strategy, scale, or transformation in tech.
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