Matthew J.
Director Data Operations and Data Science @ Publicis Groupe | MBA in Marketing
- Role
- Director Data Science and Marketing Analytics at Publicis Groupe
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Matthew J.
I’m a senior analytics and data strategy leader with 13+ years of experience across…
Experience
Director Data Science and Marketing Analytics
Oct 2024 — Present · Chicago, IL, US
Led Insights Platform unifying planned (MediaTools) and delivered (retail/brand) data across partners; established governed KPI/semantic layer used by exec/QBR dashboards and Operationalized ingestion & reconciliation (taxonomy alignment, spend harmonization, weekly refresh cadence) improving model trust and enabling budget trade off decisions.• Built an experimentation program (design templates, lift/DiD methods, readout cadence); increased test velocity and standardized decision criteria across brands/channels.• Shipped executive dashboards (Power BI/Tableau) with curated narratives and drill downs for channel/brand performance; drove consistent weekly decision cycles.• Implemented anomaly detection & data quality gates focused on insight integrity (outlier checks, definition drift alerts) to prevent misleading readouts.• Player coach: manage on/offshore analysts/engineers, set definitions/standards, and contribute hands on (Python/SQL, semantic modeling, dashboard builds) to unblock critical work.
Education
Keller Graduate School of Management of DeVry University
Master of Business Administration (MBA)
2012 — 2013
Benedictine College
Bachelors of Business Administration and Bachelors of Mass Communications
2007 — 2011
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