Matthew Hornaday

About Matthew Hornaday

Executive with over 20 years of experience creating and executing company strategy in advisory and operational capacities. Specific expertise in operational, personnel, financial, and data analytics matters as well as short-term and long-term strategic planning and execution. At the core of my work, I use my gifts to simplify and solve complex business challenges, turning obstacles into clear, actionable solutions that drive measurable results.

Experience

1. Cxo

   Performance Cxo

   Oct 2025 — Present · Greensboro, NC, US

   Performance CXO serves as a trusted advisor to growth-oriented companies (>$10MM revenue), partnering as fractional executives to unlock enterprise value. Industry agnostic, we embed directly with management teams to identify and close gaps in people, processes, and profitability. Our hands-on approach ensures solutions are culturally aligned, fully implemented, and sustained with maintenance plans that drive lasting growth.Key contributions include:• Advising on operational structure, financial performance, and data driven decision making.• Supporting leadership teams in strategic planning, talent development, and cultural alignment.• Guiding organizations through periods of transition, expansion, and organizational change.

Education

• UNC Kenan-Flagler Business School

  Master of Accounting, Accounting

• The University of North Carolina at Chapel Hill

  BSBA, Business