Matthew Heitzer
Director, Business Insights | Marketing Research, Customer Engagement
- Role
- Director, Business Insights at First Quality
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Matthew Heitzer
With over three years helming First Quality\'s Business Insights division, my expertise in…
Experience
Director, Business Insights
Jan 2022 — Present · Philadelphia, PA, US
Education
Temple University
M.A.
Penn State University
B.A.
Emory University School of Law
J.D.
Skills
- Business Insights
- Qualitative Research
- Focus Groups
- Brand Tracking
- Questionnaire Design
- Health Insurance
- Brand Health Tracking
- Survey Research
- Competitive Intelligence
- Data Collection
- Segmentation
- Brand Equity
- Copy Testing
- Online Research
- Quantitative Research
- Marketing Research
- Consumer Behaviour
- Social Media Marketing
- Research Design
- Analytics
- Message Testing
- Survey Design
- Global Research
- Consumer Behavior
- Marketing
- Market Intelligence
- Brand Loyalty
- Marketing Communications
- A%26u
- Primary Research
- Market Research
- Tracking Studies
- Key Message Development
- Customer Insight
- Message Development
- Strategic Sourcing
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