Matthew Hale
Founder of Franchise Wisdom
- Role
- Partner at Modern Acupuncture
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Matthew Hale
My journey in franchising began with The Joint Chiropractic, where I worked closely with John Leonesio, the visionary behind Massage Envy, to bring the concept to life. During my first five years with the company, we scaled from just 8 locations to over 350 across 25 states, sold more than 500 franchise licenses, and helped take the company public in 2015. Today, The Joint has grown to over locations and stands as one of the most recognized names in the healthcare franchise space.In 2016, I co-founded and served as CEO of Modern Acupuncture, where we combined ancient wellness with modern retail design to create a truly unique consumer experience. In just a few years, we awarded over 150 franchise licenses and built more than 50 locations across the U.S, while establishing a brand rooted in health, accessibility, and innovation.Now, I’m proud to lead my newest venture: Franchise Wisdom — a strategic franchise development firm built on a partnership-first model. We work closely with founders and visionary operators of disruptive healthcare brands, providing full-scale development support in exchange for equity. Our mission is to turn promising concepts into scalable, well-structured franchise systems built for long-term success.With deep experience in operations, brand strategy, legal structuring, and go-to-market execution, Franchise Wisdom doesn’t just consult — we co-create, invest, and accelerate growth. If you\'re building the next breakthrough in healthcare and wellness and want a partner who’s done it before, I’d love to connect.Let’s bring your concept to life — and scale it the right way.
Experience
Partner
Aug 2016 — Present · Scottsdale, AZ, US
Education
UNM Anderson School of Management
Bachelor of Business Administration (BBA)
1997 — 2002
Skills
- Business Strategy
- Operations Management
- Management
- Strategic Planning
- Entrepreneurship
- Franchising
- Master Franchising
- Training
- Coaching
- Customer Service
- Leadership
- Team Building
- Time Management
- Marketing
- Marketing Strategy
- New Business Development
- Strategy
- Sales
- Public Speaking
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