Matthew Orlanes Habecker
Senior Growth & Performance Marketing Executive | Scaling Omnichannel Acquisition, Revenue, and Conversion Across Paid Media, eCommerce, and Multi-Brand Portfolios | $250M+ Revenue Impact
- Role
- Chief Marketing and Communications Officer at Lionel University
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Matthew Orlanes Habecker
I am a senior growth and performance marketing executive with more than 15 years of experience building, scaling, and modernizing omnichannel marketing engines that drive sustained revenue growth. My background spans high-growth consumer, education, and health and wellness businesses where I have led paid media, lifecycle, CRO, and digital transformation initiatives that collectively delivered more than $250M in top-line revenue,$120M+ in eCommerce revenue, and tens of millions of high-intent customer interactions across digital channels.My value lies at the intersection of strategy, execution, and transformation. I specialize in architecting data-driven acquisition and conversion systems, institutionalizing experimentation and attribution frameworks, and aligning marketing strategy with product, technology, and revenue goals. I am particularly effective in complex, multi-brand environments undergoing rapid growth, platform migrations, or M&A activity, where disciplined execution, cross-functional leadership, and operational rigor are required to unlock scale and efficiency.Career Milestones• Delivered up to $250M+ in cumulative revenue impact across paid media, eCommerce, and lifecycle marketing initiatives.• Scaled paid media programs across Google, Meta, TikTok, Bing, TV, and radio, generating multimillion-dollar revenue lifts while reducing CPC, CPL, and CAC.• Led and developed high-performing marketing organizations of up to 15+ team members with multimillion-dollar budgets exceeding $100M.• Led marketing integration, rebranding, and platform migrations across multiple acquisitions, improving bookings, conversion, and revenue velocity.
Experience
Chief Marketing and Communications Officer
Feb 2026 — Present · Carpinteria, CA, US
Education
Willamette University MBA
Master of Business Administration (M.B.A.)
2011 — 2013
Oregon State University
Bachelor of Science, Business Management and Business Entrepreneurship
2007 — 2011
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