Matthew Griffith
Vice-President, Director of Engagement Strategy - Digitas Health
- Role
- Vice President, Content Strategy at EVERSANA
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Matthew Griffith
20 years of experience in: • Advanced content strategy and content development • Customer experience & behavioral design workshopping & execution • Inclusivity and equity assessments of marketing ecosystems • B2B and B2C marketing campaigns • Marketing and creative team management • Digital and traditional publishing • Corporate and non-profit sales support • SEO/SEM, analytics, and data-driven decision-making • Creative direction for print, web, and social • New business development and aggressive organic growth
Experience
Vice President, Content Strategy
Jan 2022 — Present · Chicago, IL, US
Lead Content Strategy team for two of Intouch Group\'s four independent marketing agencies — across Chicago, New York City, and San Diego — delivering results for health care and pharmaceutical clients from launch to maturity. Audit and analysis through full scale customer experience planning, specializing in competitive counter-messaging, solutions at every level from enterprise down to indication, behavioral design, and development of new business opportunities through targeted content.
Education
The School of the Art Institute of Chicago
MFA
Syracuse University
BFA
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