Matthew Gonzalez

About Matthew Gonzalez

As a VP of Sales and Regional Director, I’ve had the pleasure of leading teams at world class organizations, including; Equinox, FORME, and Peloton. My passion lies in helping businesses scale, investing in the development of others and delivering exceptional business results.Recognized as a subject matter expert in sales leadership and known as a dynamic public speaker, I thrive in organizations where creativity, leadership and collaboration are key. I’m known for analyzing and using data to make informed decisions, remaining calm and measured in challenging business climates and bringing high levels of energy in service of my teams and clients.My experience includes leading teams in both B2B and B2C organizations including Hospitality, Wellbeing, Fitness, and technology. Noteworthy Accomplishments Include:As Vice President of Sales for FORME, curated the company\'s sales methodology and led the growth of the sales organization from zero sales people to over 15 Sales Managers and a National Sales team of over 75 sales representatives.As Regional Sales Manager at Peloton, led pre-IPO growth of the West Coast region 250% growing from 8 locations producing $36M in operating revenue to 19 locations generating $91M in annual operating revenue.As Regional Director for Equinox, led financial, operational and sales performance of the West Coast with $73M in annual revenue and $25M in operating profit while driving company leading sales performance for 18 consecutive months.

Experience

1. Head of Sales

   Bellwether Coffee

   Oct 2025 — Present · Berkeley, CA, US

Education

• Penn State University

  BS, Marketing

Skills

• Sales Process
• Marketing
• Management
• Team Building
• Customer Retention
• Customer Service
• Team Management
• Account Management
• Event Planning
• Coaching
• Human Resources
• Sales
• Leadership
• Fitness
• Strategic Planning
• Business Development
• Selling
• Training
• New Business Development
• Sales Management
• Public Speaking