Matthew Gioia

Principal Data Solutions Analyst @Liberty Mutual Insurance

Key contributor in the development of digital tracking strategies for Liberty Mutual’s digital properties including eSales, eService, LM.com, and mobile, leveraging a variety of digital tools and knowledge. Responsibilities include- Identifying key customer behaviors to track in order to understand the impact of various eCommerce initiatives - Provide digital analytics support for both internal and external stakeholders (eBusiness, IT, Marketing, web analytics vendors, etc.)- Analysis of customer interaction with Liberty Mutual\'s eService, LM.com, and mobile applications, leveraging a variety of digital tools with the focus on identifying actionable opportunities to improve business results